There is no creative challenge I'm not ready to tackle. I love every step of the design process, from learning everything I can about a product or service, to coming up with ideas that show an insight into the minds of consumers.
At FCB Health, I developed integrated campaigns across every channel, including TV, print, digital, and social. I worked on the US launch of two comprehensive award-winning campaigns: Check Your Sweat, and Qbrexa. Also, I worked on the pitch, subsequent win and launch of Igalmi, the launch of Paxlovid DTC and led the creative for Paxlovid Unbranded Global.
Leading creative for the following brands:
Pfizer DTC and Unbranded Global (Paxlovid – Covid)
Bioxcel DTC (Igalmi – Bipolar/Schizophrenia)
Dermira DTC (Qbrexza – Hyperhidrosis)
Astellas DTC (Myrbetriq – Overactive Bladder)
Novartis DTC (Gilenya – Relapsing MS)
- I'm currently working on the launch of a new indication for Otsuka/Lundbeck Rexulti HCP at Area 23.