CHALLENGE
Most people don’t know that excessive sweating– also known as hyperhidrosis– is a medical condition that affects millions of people. Most people who suffer from it have found ways to just live with it. Our goals were to help people self-identify, to remove the stigma of this very real condition, and empower people through education to spark action and seek the help of a dermatologist.
SOLUTION
Our campaign provides an empathetic peek into the real world of hyperhidrosis, with a little bit of a smile, letting people see a little bit of themselves in the “tricks” other use to hide their sweat. As people start to self-identify, they are then directed to discover more online: a self-assessment, sweat hacks, patient stories, and other resources to manage their own hyperhidrosis.
MEDIA
TV, Web, Digital, Social & Print
