CHALLENGE
After the launch of the rebranding, Health Quest needed to increase awareness about their cancer program as a key service line across their family of hospitals. Many patients look to NYC hospital for care. This increases the importance of building the brand and making Health Quest the name for cancer care in the Hudson Valley.
SOLUTION
We developed “We Treat Cancer Differently”, a campaign that emphasizes Health Quest’s individualized treatment approach, their superior patient experience, specialized physicians, highest quality standards, and the spirit of the employees to truly care for patients.
Print & OOH
