CHALLENGE

The cardiologists at ColumbiaDoctors’ Westchester locations had excess patient capacity. They needed to raise awareness of the practices’s cardiology services but few people knew they were some of the most highly regarded physicians in the country.

SOLUTION

We created a campaign focused on driving both awareness and phone calls. This campaign called “The Best” established a look and feel for ColumbiaDoctors and focused on their expertise and worldclass medical care.

MEDIA

Print & OOH