CHALLENGE

10 million Americans live with axillary hyperhidrosis and most people cling to “hacks” and ineffective over-the-counter treatments. We introduced Qbrexza as a product that allows people to stop holding back and start living their lives free of embarrassment and society. We needed to help people self-identify and seek the help of a dermatologist.

SOLUTION

Using the unique towelette form as the canvas we showcased Qbrexza as the solution that would let a more positive life “unfold”. The real patients we cast demonstrated the power of the easy to use Qbrexa towelette as a tangible solution to a very personal problem. 

MEDIA

TV, Web, Digital, Social & Print